For product-based UGC, yes, we'll need you to send product to our creators so the content is genuine and reviewable. For service-based brands, we can work with briefs, screen recordings, and existing brand assets to build UGC-style content without physical product. Either way, we handle the briefing, production direction, and final editing. You approve the output before anything goes live or gets handed over.

Not quite. Anyone can trim a video. Clipping done properly means identifying the moments inside a long-form video that have standalone value, a sharp take, a surprising stat, a quotable line, a moment of tension, and then reformatting it specifically for short-form: vertical frame, captions, a hook that works in the first two seconds, pacing that keeps people watching. The edit is what makes it perform. We know what that looks like because we've been editing for platforms that give us the data back.

Both. If you have a back catalogue of podcasts, interviews, webinars, or YouTube videos sitting with low views, that's not wasted content, that's an untapped library. We can go back through it, identify the strongest moments, and turn them into a bank of short-form clips. Brands are often surprised by how much usable content they already have. We've rebuilt entire content strategies around existing material.

It depends on the plan. We scope deliverables clearly before we start, you'll know exactly how many pieces you're getting, in what format, and on what timeline. We don't do vague retainers where output is undefined. Every engagement has a clear deliverable count and a review process built in.

Yes, and for UGC in particular, paid is often where it performs best. UGC creative tends to have a longer lifespan than polished ad content before audiences tune it out, which means lower creative fatigue and better cost-per-result over time. We produce everything in formats ready for Meta, and YouTube ads, aspect ratios, safe zones, caption burn, so there's no rework needed before you push spend behind it.